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Adam Carroll: Lessons learned from a founder and 3x sales leader

The Pocus Unlocking Revenue Podcast

CHAPTER

Building an Effective and Actionable Sales Playbook

This chapter discusses the importance of having a concise and actionable sales playbook, rather than a lengthy and unused document. It emphasizes the need for separate playbooks for different sales motions, such as product-led growth (PLG) and enterprise sales. The chapter also highlights the challenges of alignment, feedback loops, and cultural shift when implementing a new sales playbook.

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