5min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Matt Young - Using Customer Feedback to Make Better Decisions

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

How to Influence Customer Feedback in Product Management

User voice's job is to help customers understand how to make sense of their feedback. CEO: "I kind of view our job as user voice as half software solution provider and half armchair psychiatrist for product teams around the globe" Executive leaders are usually in one of two camps, he says; data-driven or passionate. The passion behind what people say can really rally your individual contributors around a goal,. If you share direct quotes from customers, especially after you release something, we just released a big UI change to our user interface. And there were some people who hate it because they were used to what was there before and you move this and I don't like that.

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