The Importance of Enjoying What You Do

It's extremely hard to have a message that is suitable and beneficial for everyone given the enormously different starting points. Part of our messages about doing the most good are partly orientated at people who have never thought about this at all or maybe aren't aspiring necessarily to help people with their career. For them, it's like it's too much. It's you're overloading someone with particular thoughts that they've already got a good level or maybe they already have too much of it. Whereas there's other people potentially who need to, I guess in our view, at least should think about this more because they're currently not thinking about it almost at all.