There is definitely a trend toward trying to bring in positive social impact into for-profit enterprises. It's very clear that coming generations are committed to working in jobs that are aligned with their values. But the truth is, across all these dimensions, employees, consumers, investors, it's difficult. This is not easy work.
From corporate social responsibility to ESG, an increasing number of for-profit organizations are pursuing positive social impact. But to “do well by doing good,” Jacob Harold (cofounder of Candid; former CEO of Guidestar) tells HBR IdeaCast host Curt Nickisch that you need a good
strategy. Otherwise, things can go very wrong.