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Doing-Good Economy
- The "doing-good economy" includes nonprofits, businesses, and government agencies focused on social impact.
- Millions work in this sector globally, making it a significant human achievement.
Social Impact Integration Challenges
- Consumers, employees, and investors are driving the integration of social impact into businesses.
- However, this work is complex, as seen with the FTX scandal and WeWork's downfall.
Values First
- Start with defining your values before choosing strategic tools.
- Begin with existing ethical frameworks or personal values to create a foundation for your work.


