Growth marketer Kenny Geffre talks about what it means to build a brand. He says there's really no true cold audience for brands, so building one is key. "To me, brand is who you are and what you're known for," he says.
In episode two of Down To Chat DTC, Cody and Eli talk about all things brand, growth hacks, and acquisition rooted in retention.
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Cody: https://twitter.com/codyplof
Eli: https://twitter.com/eliweisss