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I met this guy who is the million dollar content flywheel king
The Startup Ideas Podcast
How to Build a Successful E-Commerce Store
"I have this thesis that every e-commerce store should have free and paid products," he says. "My SMS list has always been one that's been for free." He explains how digital products can be used to nurture community through word of mouth. 'If you're going to use one of his like, you know, graphs as your mobile wallpaper, like you're looking at it every day, like that's high value'
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