Marketecture: Get Smart. Fast. cover image

Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"

Marketecture: Get Smart. Fast.

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What Happened to Sephora?

The FTC is not exactly a fan of the ad tech world or the data-driven advertising world. Sephora was sort of the first big enforcement issue or enforcement action in California. And I could see that sentiment being at least part of what happened to them, where if the AG sends you a letter and telling you to do something, probably a pretty good idea to respond.

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