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Apologizing Makes Women & Lefties Hate You: Why?

Based Camp | Simone & Malcolm Collins

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The Psychology Behind Social Media Backlash and Apologies

This chapter explores the backlash faced by public figures and organizations challenging social norms, focusing on a clothing brand's response to criticism. The discussion reveals psychological motivations behind social media attacks and highlights research indicating that progressive groups may intensify punitive measures against public apologies.

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