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#315: Quoting Higher Fees with Confidence

High-Income Business Writing Podcast

CHAPTER

The Importance of Focusing Down on Your Target Market

I think as we put on our consumer hat too many times and always subconsciously think of those examples like the apples of the world. And that is the wrong thinking. You have a totally different business. So you do need to narrow it down. It becomes so much easier and you're able to do better.

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