2min chapter

Marketing Against The Grain cover image

Google’s Master Plan To Destroy ChatGPT (#119)

Marketing Against The Grain

CHAPTER

The Future of Informational Search

I think informational search all gets abandoned and lives in chat. Over time, AI is just going to own all of that kind of informational experience. And so if you believe that informational search is getting upended, then you have to basically then figure out how do I expand the audience of my transactional search or people coming with real product intent.

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