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How to Deliver Expertise to Your Clients
"I just didn't have the nerve to publish it," he says of his new book. "The more their service that's not anchored to expertise, the more clients are going to ignore you." The Dr. House example is really a perfect example: Nobody liked him but nobody wanted to work with him because he was so busy. But don't think that service is what you need to lead with. That's just not it!"