As a couple, as a family, as a company, what are our collective visions, intentions, values, goals for the year? And it's got to feel consistent with our identity in some way, right? As a couple whose love for each other is unshakable, pill in the blank, right? Then you might move into something like, we agree to resolve all of our upsets each day before we go to sleepsure. So, yes, i think identity is absolutely central. And if you don't have that feeling of it, you don't believe it inside. And so you don't Have conviction about it. Ab it has no attraction. You've talked very extensively

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