Carl Ratcliff 'Reframing Brand Values - from Purpose to Action’.
The New Abnormal
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Global Networks, Isn't It?
Ntniyo says there's a huge movement towards agencies converging and offering an integrated product. He agrees with the lack of originality that large networks can offer. Inishi, i were 20 years ago, still a buzz word to day. Things come and go, but there's a real appetite for that kind of massive, integrated offer. But i just, i just see it struggle all the time.
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