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#148 - Connecting Research to Revenue with Claudia Natasia of Riley AI

Awkward Silences

CHAPTER

Exploring the Link Between Research and Revenue in Marketing

This chapter emphasizes the significance of linking research to revenue in marketing, urging listeners to bravely engage in discussions about research and finance, triangulate data for distinctive insights, and creatively merge insights to stand out from competitors. It also explores the role of AI in data analysis and invites audience engagement through questions or LinkedIn connections.

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