13min chapter

VinePair Podcast cover image

Should We Care About Saving "Endangered Species" In the Drinks Worlds?

VinePair Podcast

CHAPTER

Preserving Heritage vs. Maximizing Profit

The dilemma of whether to prioritize the preservation of less-known grape varieties or cater to market demands for more popular ones, exploring arguments from both sides and questioning the sacrifices made for economic gains.

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