The ford f one 50 is the most popular vehicle in america. The electric version of this iconic truck will be available by 2015. Eddie says it's a signal that electric vehicles are no longer going to just be nesh riht. He expects mass adoption, which could change what our cities and highways look like.
Massive change isn’t something you can brute-force — you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake Ford Motor Company as an environmental powerhouse — against surprising internal and even national-level resistance.
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