In this episode, David Nelson co-Founder of Magnetic and a true maverick of our industry, dives deep into the nuances of mobile gaming innovation.
David discusses his journey through King, including the formation and successes of the experimentation group. As the industry transforms, he explains the importance of understanding your audience, the pitfalls of following trends blindly, and the necessity of building a strong company strategy. David also offers insights on how to navigate organizational changes and cultivate a culture of constructive conflict.
Finally, get a sneak peek into what Magnetic is working on and its approach to creating the next big hit in mobile gaming.
01:03 David Nelson's Background and Identity
04:38 Career at King and Experimentation Group
06:18 Starting a New Company and Investor Insights
09:44 Importance of Honest Feedback and Alignment
11:59 Challenges and Strategies in Game Development
24:31 The Role of Conflict in Meetings
33:07 The Debate Over Small Games
34:04 Testing and Proving Concepts
38:04 Framework for High-Impact Tests
40:35 Challenges of Creative Work
43:33 Experimentation Group Achievements
49:59 Navigating Corporate Culture
55:58 Building Trust and Social Capital
01:03:46 Advice for Driving Change
01:12:21 Insights on Mobile Game Industry
01:35:23 Final Thoughts and Reflections
