Do we need to rethink ‘brand vs. performance’?
The WARC Podcast
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Bridging the Gap Between Brand and Performance Marketing
The speakers discuss the challenges of merging brand and performance in marketing, highlighting the need to provide value to the consumer. They address the concerns of misallocating resources and the importance of proving the immediate impact of brand marketing. They also discuss their approach of using data and metrics to optimize resource allocation rather than aiming for a specific balance between brand and performance.
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