2min chapter

Marketing Against The Grain cover image

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Marketing Against The Grain

CHAPTER

The Unbundling of SaaS Products

In 2016, 2022, I'd say we have the end of this cycle now with unbundled so much. And that's a very fascinating one. It's made me want to know better because I was personally involved at segments. But segment and a couple of others by being a central point for all of the data, user data enabled marketers like myself. In email, in ads, in website, it was no longer the kind of friction we had before.

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