GitHub CEO: I needed some sort of metric that was org-wide. What could you measure? And it's OK if you have answers, nothing because I don't think we were able to figure it out at GitHub. The way I would look at it is maybe not in terms of absolute value but relative value.
In this interview, Mojtaba Hosseini (Director of Engineering at Zapier) talks about how to approach using metrics, pitfalls teams run into, and the common evolution teams go through as they adopt metrics.