The Naive Realism of Taste

Even experts who work in entirely subjective domains still believe that their tastes are true. Pierre Bordeaux a famous French theoretician noted that people simply like the things that are consistent with the class or the subculture that they are long to reproduce and forge alliances. Michael Gazzaniga showed that more frequently than you could possibly believe the part of the brain that thinks and explains why we're doing what we're doing has no clueWhy we're doing it.