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12min chapter
What Evolutionary Psychology Teaches Us About How To Influence People | Michael Morris
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Symbols of Change in Organizations
This chapter delves into the vital role of symbols and rituals in fostering community within organizations. It illustrates how slogans and changes in dress code can enhance group identity and create a culture of empowerment, as seen in the transformation at General Motors. Through personal anecdotes and historical examples, the chapter emphasizes the psychological and cultural significance of these elements in promoting cooperation and a shared identity among members.
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