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Today's guest has definitely been in your favorite creators' Frame.io.

Meet YouTube consultant Paddy Galloway. Paddy has saved countless YouTube videos in the edit, resulting in billions of views. Known for his devout study of YouTube analytics, Paddy can spot where a video fails and flourishes based on previous retention curves. On this episode of The Editing Podcast, Paddy sits down with Jordan and Hayden to talk about restructuring videos in the edit, the biggest editing mistakes his clients make, and whether the algorithm actually rewards good filmmaking.

00:00 Intro

01:13 Who is Paddy?

2:52 Paddy's Surgery Editing

4:46 How He Got His Knowledge

7:08 The Distraction Test

9:13 Creators Are Insecure...why?

12:13 "Optimized" is problematic. 

13:07 Say "Stir is cool"

14:07 Working With New Editors

14:52 Study Traditional Media

17:35 Creators Need to Slow Down Their Editing

18:43 Problem With Mr.Beast Clones

20:27 Consulting Woes

21:32 What Data Can Teach You and Can't

23:12 Is It Bad To Make a Good Video?

27:22 YouTube Media vs. Traditional Media

29:18 Closing Thoughts