2min chapter

Practical Prospecting cover image

1. This Question Got Me 3 Demos in 1 Day

Practical Prospecting

CHAPTER

What's the Goal of a Cold Email?

The goal of a cold email is not to sell something. It's just asking if that person wants to get on the phone with you for whatever reason. If it's like to give feedback or you're exchanging knowledge because you're an influencer out there, just like you did in your case,. Do you want to talk a little bit more about like, you know, could you help me in this situation? So it's like asking for something. And I think we need to think back to that of like, as SDRs are our main goals and how we get measured is booking meetings.

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