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14min chapter
The Psychological Trick Every Marketer Needs To Master Communication
Marketing Against The Grain
The Power of Storytelling in Communication
The chapter explores the significance of storytelling in effective communication, emphasizing emotional, practical, and social conversations. It showcases how stories, like Cinderella, are more memorable than abstract ideas, stressing the need to understand various conversational dynamics to enhance communication. The speaker discusses the process of crafting content from expert interviews, focusing on letting the idea guide the story creation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode