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Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

Pharma Launch Secrets

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Discussion on a Use Case for Resolving 'Content Choke' in the Medical Industry

This chapter explores the use of video and trained avatars to address the issue of 'content choke' in the medical industry. They discuss the transparency of using a script and a doctor avatar, and draw a parallel with the music industry's acceptance of AI-generated music.

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