18min chapter

The One You Feed cover image

The Science of Motivation: Insights on Goal Setting and Willpower with Ayelet Fishbach

The One You Feed

CHAPTER

Empowering Goal Setting

This chapter focuses on the concept of establishing powerful, approach-oriented goals that inspire rather than burden individuals. It emphasizes the importance of reframing goals to connect with positive actions and the significance of immediate rewards in enhancing motivation. Additionally, the discussion explores the challenges of competing goals and the necessity of prioritization and self-awareness in navigating life’s demands.

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