How Do You Manage a Re Seller Channel?

Sanjay Gupta: I think conversions, in my experience, are always much higher he athet so let's talk about figuring out who that target customer was. How did you go about dealing with that? "We started to get drawn into business that maybewe. We certainly wouldn't necessarily do now" He says they still run a re sellar channel around sage but it's not a cor focus for its because the managing a re seller channel is very different from having a direct relationship with soft ware vender.