CrossFit.com is working on better storytelling, getting the word out there and more measurements to track its success. "The passion is essential, but we got to be rigorous," he says of CrossFit's culture. The site will also have a new map that shows how many people it has been handing off to affiliates so they can hold themselves accountable.
Don Faul, a former U.S. Marine Corps platoon commander and accomplished executive with more than eight years of CrossFit experience, is stepping into the role as the company’s new CEO. Prior to accepting this position, Faul held key operational roles at growth-oriented consumer technology companies, including Pinterest, Meta, and Google.
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