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Episode 32: BANT and MEDDIC

Decoding Sales

00:00

The Difference Between Bant and Medic?

Bant allows you to be really surgical throughout the sales process. Medic is a lot of letters and it goes very deep on purpose, right? Right now we use Bant at Twingate, we're still a growing company. So we're proponents of keeping it simple in the big A and then iterating upon that.

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