14min chapter

Odd Lots cover image

How a Traditional Toymaker Is Going Big on Digital Games

Odd Lots

CHAPTER

Navigating the Gaming Landscape

This chapter examines the challenges and opportunities for new games like the digital version of Monopoly in the competitive mobile gaming market. It highlights the significance of social engagement, player retention, and the balance between innovation and tradition in fostering lasting player relationships. The discussion also addresses the rise of physical games and their role in enhancing authentic social connections amidst a digital backdrop.

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