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How Much Should We Talk About Scottish Accents?
We've always sold into the US. What we love about uni is we can tell this authentic story, you know, our message in today is about making pizza. And when it came to how much should we talk about Scotland and people love Scottish accents, does that matter? Or the Finnish aspect,. People talk a lot about Nordic design. But actually when we interviewed most customers, they didn't really know about that. I remember one bit of feedback when I did a consumer interview when he was like, do you know what? If I knew you were Scottish, it would definitely put me off. He's just like that. You wouldn't buy, I don't know, a rice