"I want people to really think about the wider aspects of what we're consuming on a day-to-day basis," he says. "Whole foods are just fantastic at giving us that huge selection of different nutrients." But if you remove all the fiber from orange, all the pulp, you're removing a lot of the good stuff,. He adds: If you choose a juice, it's a lot easier to eat a lot more sugar compared to the whole fruit.

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