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How to Prototype a Business with Joe Gerber

Creative Confidence Podcast

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Is There a Business in the New Creativity Space?

How do you make sure a team, or a small group working on a new venture is holistic yet? So you've seen the ideo threecircle diagrambr. You've got a desirability, liability and feasibility. This is basely, do people want it? Liability is, can we build a sustainable business model around it? And feasibility is like, will the technology or will the operational side of this actually work correctly? I think those, those three circles are actually a great place, a simple place to start.

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