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Retail Therapy: Innovation in Grocery Retail

RETHINK RETAIL

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Shifting Dynamics in Grocery Retail: Embracing Change and Convenience

This chapter explores the transformation in grocery retail driven by shifts in consumer behavior following the COVID-19 pandemic. It examines the surge in demand for convenience, the rise of delivery and curbside pickup options, and the challenges retailers face in enhancing the in-store shopping experience.

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