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YC Founder Firesides: Gusto on building for new verticals
Y Combinator Startup Podcast
SMBs Are Hard to Reach, Right?
Roxanne Jones: Most startups find it very hard and have struggled to tackle the SMB market. Why do you think that is? She says there was a generational shift where people started trusting the internet more. If I were to start a new company today focused on SMB, she would probably be picking a specific small business vertical.
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