157: John Ruhlin | Ways to Give Gifts That Make a Big Difference
The Jordan Harbinger Show
The Importance of Personalization in Corporate Gifts
A lot of corporate gifts or things that you see in general as something that's supposed to signal to other people that they're special is the corporate equivalent of the Walmart camera under the Christmas tree bought last minute. "It makes people feel like, like they're like a number," he says. The gift has to be about the recipient and not just all about the company. 'If you do everything else well and then you want to take your clients to stay at a super eight...it doesn't make any sense'
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