Exploring Strategic Narratives and Leadership for Starbucks

Starbucks’ stock price dropped sharply after the company reported a significant slowdown in visits to its stores in both the U.S. and China, its two biggest markets. Sales and profits are also not going in the right direction. Everybody seems to be worked up about company performance, especially former chairman and CEO Howard Schultz. Anne and Frances spill the tea (er, coffee) on how Starbucks and its leadership can revamp their strategy. Transcripts for Fixable are available at https://go.ted.com/fixablescripts

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