What Sets the Unicorn Apart?

What sets the unicorn apart? Do you think early on? Well, as we tolt about its having disruption's but i think setting your sights on that on day one would be just so much pressure. I don't think it's the primary goal at all. Theyl ta good product. They will come. Sounds simple, everyone not everyone does it, is you? Bordn, right? So the pap to unicorn status is different for everyone. But i think the the thing you see across a lot of unicorns, they've all, for the most part, defined their own category. How do you create this path to success and create a blue print for becoming a category defining company