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Can You Measure Your Product?
If you do something that can't be measured, change what you do. We have been sold an idea that what we do is feelings and emotions and we can't measure those things. People can measure the audience satisfaction to movie to a restaurant or product. Why can't they do that with you? And when a client has a successful result, there's probably 100 different factors that led to that result. So now we're going to learn how to speak the language of business,. This is critical.