MI Rewind: Warren Buffett’s #3 & Charlie Munger’s #1 Business Book of All-Time w/ Robert Cialdini
The Intrinsic Value Podcast - The Investor’s Podcast Network
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The Power of Influence and Persuasion
Dr. Robert Cialdini, a behavioral scientist, discusses his passion for studying influence and shares his journey in the field. They explore the concept of influence, the psychology behind persuasion, and the levers of influence that can increase the odds of success. The chapter also delves into the principle of reciprocity and how businesses can tap into psychological reasons for consumer behavior.
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