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Charlene Li, Disruptive Leadership Expert, on Customer-Centric Strategy, Big Gulp Moments, and AI Transformation

This New Way

CHAPTER

Navigating Disruption for Growth

This chapter explores the critical role of disruption in achieving substantial organizational growth, contrasting conventional growth methods with transformative approaches. It highlights the importance of understanding future customer needs and fostering a culture of continuous change, backed by real-life examples from companies like T-Mobile and Adobe. The discussion underscores the necessity for leaders to inspire innovation and adapt strategies that prioritize customer-centricity to thrive in a quickly changing market.

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