There's a give and takeright. We need to understand how others are seeing us, but we also need to be able to read the room. You refer to this as in coting and de coding. Can you describe at a conceptual level, what exactly are we doing when we're in coting? And how do we become co of the process of doing it better? Yes. So most people don't realize there's a third aspect, and it's a loop. Follow me on thisw we what they found that the study really, by the way, it fundamentally changed the way i see people.