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The Pros and Cons of Innovation
Gym owners do much better with us because we are real business owners. Real business owners also have like real expectations in terms of understanding how if you're going to sell for four hours a day, it's going to take four hours. So whatever I say, one-on-one nutrition and accountability, it's me saying hybrid really fast just without the marketing spin on it. But all of these things were really necessary though for us to get to where we are now.