11min chapter

How Stories Happen cover image

“The only way to figure out a story is to tell it” | Andrew Davis, Keynote Speaker

How Stories Happen

CHAPTER

The Transformative Power of Storytelling

This chapter explores how storytelling can inspire action and transformation by sharing success stories of individuals who implemented lessons from a particular narrative. It discusses the impact of weaving stories for different insights and use cases, highlighting the challenge of owning and molding stories that are not originally one's own. The speaker's experience of finding and writing about Jenny Don in 'Town Ink' showcases the potential of storytelling to market a place of business and garner media attention.

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