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16. Why You Need a Global Perspective to Be Successful with Paul Vingoe
All Quiet on the Second Front
Navigating the Dynamics of Expanding into the UK Market from the U.S.
Exploring the challenges and nuances of transitioning from the U.S. to the UK market, focusing on market sizing, dual-use technologies, and commercial risks. The chapter emphasizes the need to comprehend differences in government structures, language nuances, and historical backgrounds for successful market entry.
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