How the Deal was Done | Deal Stories Podcast cover image

Ep. 21: Special Edition Buyer & Seller Ep 7-figure deal at IBM with Ewing Gillaspy and Tito Bohrt

How the Deal was Done | Deal Stories Podcast

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Demonstrating Product Value and Securing Funding at IBM

This chapter highlights the speaker's strategy of taking a free trial to demonstrate their product's value and successfully securing funding from IBM executives through lunch meetings. It also discusses the importance of capability demonstration and the high cost of trade shows.

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