How to Build a Brand With Hyper Personalization

When you lead in with hyper personalization, that is completely irrelevant to what people are talking about. I actually do a thing where it's like, they're either a prospect or an audience member. And I have a long term for my business. So I have people in my network who I am not selling them anything right now. But when I publish my book, I'd like them to buy my book. That is the difference between me and traditional sales processes.