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Joshua Paul Dale, "Irresistible: How Cuteness Wired our Brains and Conquered the World" (Profile Books, 2023)

New Books in Psychology

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The Evolution of 'Quite' and Changing Ideas of Cuteness

Exploring the history and impact of the word 'kawaii' in Japanese society, from its origins in a 17th-century dictionary to its influence on the development of compound terms like 'grotesque cute' and 'lazy cute'.

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